Masters Of Business Administration

Programme Education Objectives statements :

PEO1: To be among the top league in University- B Schools in India.
PEO2: To develop state of the art infrastructure including digital academic and research resources for achieving excellence in management education.
PEO3: To catalyze research for building excellence in the area of management by collaborating with Government Industry and academia for the larger benefit of all the stakeholders in the process.
PEO4: To design and develop innovative strategies for effective teaching- learning pedagogy in management.
PEO5: To train young professionals to inculcate command as well as ability to shoulder corporate responsibilities and excellence with humility and sense of ownership and be socially responsible and ethical

Programme Outcome:

PO1: Apply knowledge of management theories and practices to solve business problems.
PO2: Foster Analytical and critical thinking abilities for data-based decision making.
PO3: Ability to develop Value based Leadership ability.
PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Eligibility :

The minimum qualification required for admission to the Course is as follows:

A Bachelor's Degree of 10+2+3 pattern in any discipline from the University of Jammu or any other University recognized by the University of Jammu or any other qualification recognized as equivalent thereto by the University of Jammu with at least 50% of the aggregate marks (40% for the candidates belonging to the Scheduled Castes / Scheduled Tribes);


A pass in the final examination of the Institute of Chartered Accountants; Cost and Works Accountants; Company Secretaries;


A.M.I.E. (Engineering) with at least 50% of the aggregate number of marks (40% for Scheduled Castes / Scheduled Tribes).

Notwithstanding anything contained in the Statutes, a candidate who has appeared or is appearing in the final year of the qualifying examination and is expecting to pass with the requisite percentage of aggregate number of marks in the said examination is also eligible to apply. In case such a candidate is called for the Group Discussion and Personal Interview, the permission to appear in these shall be granted only if he / she produces a certificate from the Head of the Institution last attended, if he / she is a regular candidate, and from the Controller of Examinations, if he /she is a private candidate, testifying that he / she has appeared in full at least in the written part of the final year of the qualifying examination.

Course Structure :

The Curriculum of the MBA Programme of University of Jammu is planned in such a way that the students are exposed to the basic management concepts in the !st and 2nd Semesters and are taught advanced managerial techniques in the 3rd and $th Semesters. An overview of the course structure is as follows:

  • PSMBATC101 : Management Perspectives
  • PSMBATC102 : Principles of Marketing
  • PSMBATC103 : Legal Aspects of Business
  • PSMBATC104 : Managerial Economics
  • PSMBATC105 : Accounting for Managers
  • PSMBATC106 : IT Applications in Management
  • PSMBATC107 : Quantitative Techniques
  • PSMBATC108 : Organizational Behaviour
  • PSMBATC109 : Business Communication
  • PSMBATC201 : Business Environment
  • PSMBATC202 : Marketing Management
  • PSMBATC203 : Management Science
  • PSMBATC204 : Human Resource Management
  • PSMBATC205 : Financial Management
  • PSMBATC206 : Operations and Materials Management
  • PSMBATC207 : Management Information and Decision Support Systems
  • PSMBATC208 : Business Research Methods
  • PSMBATC209 : Sales Total & Techniques
  • PSMBATC210 : Viva Voce
  • PSMBATC301 : Strategic Management
  • PSMBADC302 : Project Work Based on Summer Training
  • PSMBAPC303 : Viva Voce
  • *PSMBATC110 : Fundamentals of Management
  • PSMBATE311 : Consumer Behaviour
  • PSMBATE312 : Channel & Sales Management
  • PSMBATE313 : Integrated Marketing Communication
  • PSMBATE314 : Product & Brand Management
  • PSMBATE321 : Security Analysis & Portfolio Managment
  • PSMBATE322 : Management of Financial services
  • PSMBATE323 : Risk Management and Insurance
  • PSMBATE324 : Banking and Financial System
  • PSMBATE331 : Strategic Human Resource Management
  • PSMBATE332 : Performance and Compensation Management
  • PSMBATE333 : Organizational Change and Intervention Strategies
  • PSMBATE334 : Culture, Society and Organizations

*Optional for outside department students, not available for departmental students.
* The students will also have to earn 8 (Eight) credits by pursuing two courses outside the department as per Choice Based Credit System (CBCS)

  • PSMBATC401 : Project Management
  • PSMBATC402 : Seminar Course (Ethics and Corporate Governance)
  • PSMBATF403 : Viva Voce
  • *PSMBATC211 : Innovation & Enterpreneurship

*OPTIONS (Four optional papers out of which minimum two courses from Major group and minimum one from Minor group)

  • PSMBATE411 : International Marketing
  • PSMBATE412 : Services Marketing
  • PSMBATE413 : Retail Management
  • PSMBATE414 : Strategic Marketing
  • PSMBATE415 : Social and Interactive Marketing
  • PSMBATE421 : International Financial Management
  • PSMBATE422 : Financial Derivatives
  • PSMBATE423 : Portfolio Management
  • PSMBATE424 : Corporate Restructuring
  • PSMBATE425 : Financial Decision Analysis
  • PSMBATE431 : Human Resource Development: Systems and Strategies
  • PSMBATE432 : Cross- Cultural Management
  • PSMBATE433 : Industrial relations and Labour laws.
  • PSMBATE434 : Expatriate Management
  • PSMBATE441 : E-Commerce: Strategies & Applications
  • PSMBATE442 : Customer Relationship Management and Business Intelligence
  • PSMBATE443 : Knowledge Management and Strategic Systems
  • PSMBATE444 : Global Logistics Management

*Optional for outside department students, not available for departmental students.